Club Launch – Visual Identity & Photography Direction.

Bringing a bold new presence to Sydney’s nightlife, I led the art direction and AI photographic concept for a high-energy club launch in the heart of the CBD. The goal: capture the unfiltered intensity of the party scene and translate it into a visual language that feels raw, cinematic, and unforgettable.

With flash-heavy photography, expressive close-ups, and intentional imperfections, drinks mid-spill, laughter off-focus, moments caught just before the blur — the campaign echoes the chaos and charisma of the club's after-dark identity.

This project not only introduced a fresh visual voice to Sydney’s club culture but also set the tone for an unpolished yet magnetic brand, built on real moments and emotional authenticity.