SMI-Lee 😜 facial Stickers.

SMI-Lee is a conceptual brand that reimagines acne care as an expressive, joyful act of self-love.

Inspired by Gen Z aesthetics and sticker culture, we created a bold visual identity where each sticker does more than treat skin — it becomes part of your look.

Through playful colours and tactile finishes, the brand empowers users to wear their healing process with pride. The direction combines fashion editorial energy with a beauty-meets-streetwear attitude, aiming to break the stigma around “imperfections.”

This project explores the intersection between skincare and style, turning a functional product into a statement of confidence, individuality, and daily rebellion — one smile at a time.