Cascall Music Fest - Mallorca.

Transforming the historic Monti-Sion monastery in Mallorca into a contemporary electronic music festival, we developed a visual identity that bridges the site's rich heritage with modern design.

Utilizing the cathedral's architectural floor plan as a foundational element, we crafted a branding system that resonates with the venue's spiritual and structural essence.

The typographic choice, a clean, sans-serif font complements the minimalist aesthetic, while AI-generated imagery of Papaver rhoeas (common poppy) introduces organic textures that contrast and harmonize with the geometric branding elements.

This project exemplifies the fusion of historical context and contemporary design, creating an immersive visual experience that honors the past while engaging the present.